Brand Identity

This project, created for Branding 1, explores a high-luxury boutique hotel concept inspired by Mexican folklore and the national flower of Mexico — the dahlia. I developed a brand identity that blends organic elegance with elevated design, drawing from the rich, earthy tones and vibrant hues found in dahlia blooms. The result is a visual language that feels both deeply rooted and undeniably upscale.

Every element of the brand was crafted to reflect the experience of staying at a secluded, high-end resort. Complete with private villas, personalized staff, exceptional cuisine, and dedicated childcare. From the logo to the color palette and supporting visuals, the brand is designed to evoke warmth, privacy, and a deep sense of comfort. It’s a place where families can feel at home while vacationing in total luxury.

Environment imagery displaying brand guidelines were created using Gemini AI.