Logo and Brand Refresh

Created as part of my Branding 1 course, this project reimagines the visual identity of Social Coffee, a local shop known for its lively atmosphere. I aimed to bring more energy and personality to the brand by designing a bold, cheeky logo inspired by the shop's unique interior. The goal was to move away from generic café aesthetics and create something that felt high-energy, personable, and distinctly theirs. I also developed supporting patterns and mockups to show how the refreshed identity could come to life across packaging, signage, and more.