Brand Identity

Created as my final project for Branding 1, Pressence is a bold and expressive brand identity for a juice bar that challenges the typical clean and sterile aesthetic. I focused on crafting a cohesive visual system using real fruit imagery to build vibrant patterns and color swatches. Textures, layered visuals, and gritty typefaces bring a raw, organic energy to the brand. Aiming for a refreshing departure from the overly minimal trends in the wellness space.

Environment imagery displaying brand guidelines were created using Gemini AI.