Product Dieline

For this project, I created a full dieline and brand identity for Haze & Hue, a fictional line of disposable THC cartridges designed with a feminine, shelf-forward appeal. The concept centers around vibrant gradients and a playful yet minimal aesthetic that feels fresh, bold, and approachable. The name Haze & Hue reflects both the product experience and the visual direction — colorful, elevated, and mood-driven.

The packaging features a sleeve-and-tray system, with the tray sliding out to reveal the cartridge nestled on a custom holding pad. A die-cut window on the front allows the product to be partially visible, creating instant visual interest while maintaining a clean, modern design. I incorporated logo-based pattern elements throughout the dieline, and included functional details like barcodes and product info to make the design feel fully realized and retail-ready. The result is packaging that feels both elevated and accessible, designed to stand out and speak directly to a style-conscious audience.